Broussard's General Store | Pulaski, VA


This project wasn't just about making a logo but about creating designs that would breathe life into the store's essence. Broussard's General Store wanted visuals that reflected the rustic charm of the region, the warmth of their community, and the dedication they have poured into making this business something special.

broussardsgeneralstore.com


Broussard's General Store needed a user-friendly website that reflected its warm, and welcoming atmosphere. The website had to seamlessly integrate with the existing logo and menu design, creating a cohesive brand experience.


Broussard's Website Image
Leveraging the Squarespace platform, we built a website that captures the essence of Broussard's General Store. The design aesthetic mirrored the existing logo and menu, utilizing warm color tones, and fonts,
to evoke a sense of nostalgia and tradition.
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Logo highlights:


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Everyone knows the power of a friendly canine companion; our furry friends are very important to these business owners. So, we incorporated a lovable dog into the design, representing the loyalty and trust that are the backbone of any successful business. It also adds a touch of playfulness, hinting at the welcoming and vibrant atmosphere the store fosters.
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The logo features a small sunrise element, a nod to the breathtaking beauty of southwest Virginia. It symbolizes a new day, welcoming customers with peace and serenity. This store is a beacon of warmth and opportunity like those early morning rays peeking over the mountains.