Foot Levelers | Roanoke, VA

User-Centered Design: Crafting the Perfect Custom Orthotics Catalog

As the designer behind this 52-page custom orthotics product catalog, my goal was to create a user-centered experience that effectively guided patients and doctors towards the best orthotic solution for their needs. Here's the design rationale behind this comprehensive catalog:

Understanding the User Journey:

People seeking custom orthotics often experience pain or discomfort that disrupts their daily lives. They might feel overwhelmed by the different orthotic options available. This catalog needed to address these concerns by providing a clear path to understanding and selecting the right product.

Content for Clarity and Confidence:

• Informative Hierarchy: The information was organized in a way that prioritized clarity and ease of access. Key product features and benefits were presented upfront, with detailed specifications readily available for those who wanted to delve deeper.
• Visual Storytelling: High-quality product images showcased the orthotics in detail, while lifestyle imagery subtly communicated the improved mobility and comfort users could achieve with the right support.
• Addressing User Concerns: The catalog anticipated common questions and addressed them directly within the content. This could include information on different materials, arch support levels, and activity-specific orthotics.

Building Brand Trust:

• Consistent Brand Identity: The catalog adhered to the brand's established visual identity, reinforcing brand recognition and trust. This included using the brand's color palette, fonts, and overall design aesthetic.
• Focus on Expertise: The catalog subtly conveyed the brand's expertise by showcasing a variety of orthotic solutions for diverse needs. This approach established credibility and positioned the brand as a reliable partner in foot health.

Overall, this custom orthotics product catalog aimed to empower users by providing a clear, informative, and visually engaging resource. By prioritizing user needs and aligning with brand values, the catalog serves as a valuable tool for both patients and healthcare professionals.